"Show Up and Blow UP – Board Sport Apparel for the Reckless".

From calm seas to chaos

Skate boarder at the skate park Newquay

Concrete is the canvas.

Femaie surfer at Fistral Beach.

It all starts with a tee.

The only limits are the ones you refuse to break.

Why We Ride

This isn’t about trends or trophies. It’s about the moments that hit your gut and make your heart race.
The slam that taught you something.
The ride that changed everything.
The crew that had your back.
We believe in staying true, pushing forward and never dialling it down.

"Born on the coast. Built for the brave".

Woman Clothing Brand at Fistral Beach

Tide & Grind Girls embody the flow and freedom of the surf and skate culture, where strength and style come together effortlessly. Whether riding the waves or cruising down the sidewalk, they move with ease, embracing the simple joy of being in motion. Once dominated by men, both the surf and skate scenes are now full of women carving their own lines and adding to the culture in their own unique way.

We’re not here to follow trends—we’re here to rewrite the rules.
Beyond The Gnar is for the riders, the makers, the wild ones.

Rogue Current.jpg
Illustration of a stylized wave above the text "Beyond The Gnar" in bold, angular font on a black background.

“Beyond The Gnar” is more than just a brand—it’s a mindset. It’s about pushing the boundaries of what’s possible in board sports and in life.

We’re a community of riders, adventurers, and creators who refuse to accept limits. Whether carving city streets, chasing the perfect wave, shredding powder, or living for that next adrenaline hit, Beyond The Gnar is here to fuel your journey.

We believe in pushing past the Gnar—the rough, the wild, the fear—to reach something greater. It's about going beyond what others think is possible. Beyond fear. Beyond doubt. Beyond the Gnar.

  • At Beyond The Gnar, the ocean, mountains, and concrete streets are more than backdrops—they're our home. We choose recycled and organic materials to reduce pollution and protect these natural spaces for future generations of riders, explorers, and creators. Our gear is built for adventure, but made with the planet in mind.

  • The clothing industry creates tons of waste, but we believe there's a better way. By using recycled fabrics and organic cotton, we cut down on harmful production practices and give new life to materials that might otherwise end up in landfills—or worse, our oceans. Every piece you wear is part of that mission.

  • Sustainability isn’t a trend—it’s a responsibility. Our commitment to eco-friendly materials goes hand in hand with our mission to go beyond the gnar. That means pushing boundaries not just in how we ride, but how we live. When you rep our gear, you're standing up for a cleaner, more conscious future.

Beyond The Gnar going greener in the production of surf clothing